On April 18, the 20th Shanghai International Automobile Industry Exhibition, a high-profile annual event for the automobile industry, kicked off today at the National Convention and Exhibition Center (Shanghai). With the theme of "Going for the New, Sharing a Better Life", SAIC General Motors made a grand appearance with a total of 34 exhibition cars from its three major brands: Buick, Chevrolet and Cadillac.
The three major brand booths of SAIC and General Motors located in Hall 3 are full of stars and brilliance. Among them, the newly launched Buick Electra E5 leapfrog five-seat smart electric SUV made its debut on the auto show stage, joining hands with Buick's flagship MPV-CENTURY, demonstrating the Buick brand's "reborn" new style; Cadillac was transformed from a luxury pure electric center Large SUV - LYRIQ, led by Ruige, brings a rear-wheel drive sedan family and SUV product matrix, showing the brand's pioneering design and new American luxury style; Chevrolet brings the first Ultium platform pure electric concept car FNR-XE, a newly upgraded Chevrolet's SUV family and high-performance product camp are a new interpretation of the brand's excellence and rebirth. The strong lineup of exhibitors, together with the wonderful interactions and creative layout integrating cutting-edge technology and brand culture, not only presented the latest achievements of the three major brands in actively promoting the development of electrification and intelligent connectivity, but also clearly reflected the new start of SAIC and General Motors. Accelerate transformation and make unremitting efforts to "lead smart travel and achieve a better life with innovative automotive products and services."
Buick’s 14 show cars demonstrate the brand’s “rebirth”
The Buick brand made a stunning appearance at this Shanghai International Auto Show with 14 show cars. Among them, the Buick ELECTRA E5, a leapfrog five-seat smart electric SUV that was just launched on April 13, made its public debut, and joined hands with Buick's flagship MPV, Century CENTURY, to lead the Buick MPV, SUV and sedan family and other blockbuster models. The rejuvenated full-series product matrix and refreshing booth technology interaction demonstrate the "more and more reborn" of the new Buick.
Buick's booth gathers four major product series: MPV, SUV, sedan family and new energy
As a brand based on the Ultium electric vehicle platformThe first mass-produced model created, the Buick ELECTRA E5 became an absolute eye-catcher on the Buick booth. The new car adopts a new electric vehicle design language, has leapfrog quality space and advanced and reliable three-electric system. It is also equipped with a new generation of VCS smart cockpit and iteratively updated eConnect smart connection technology. In the future, it will also open the SUPER CRUISE super assisted driving system; at the same time, with strict The development and testing standards will bring consumers a safer, smarter, more comfortable and warmer new energy travel experience. The Buick ELECTRA E5, a leapfrog five-seater smart electric SUV, is priced starting at 208,900 yuan. It is now fully available for reservation. Users can pay a deposit of 3,000 yuan to complete the reservation by downloading the iBuick App or searching the Buick Buick applet on WeChat and enjoy rich car owner rights.
Another popular model at the Buick booth is the large-scale technology luxury MPV - Buick Century. It inherits the Buick brand's 20 years of deep accumulation in high-end MPV product development and is developed based on a new large-scale luxury MPV architecture. It not only adopts the new PURE Design pure design concept, but also integrates a number of breakthrough industry-leading technologies and the most beautiful high-end materials. and unique craftsmanship details, setting a new market standard that is more comfortable, more luxurious, more technological and safer. Since its launch in November last year, Buick Century has gained the favor of many new era industry leaders, cultural celebrities and high-net-worth families.
The "double stars" of these two new models have become a testament to the strength of the Buick brand in accelerating its transformation into electrification, intelligence, and high-end. Under their leadership, the Buick brand gathered at the booth with its refreshed four product series: MPV, sedan, SUV and new energy. Among them, the Buick GL8 ES Lu Zun and GL8 Lu Zun from "IKEA"The upper business class class continues to demonstrate the calmness and magnanimity of the leading model in the large MPV market with its luxurious quality, comfortable performance and smart technology that exceeds its class; the Buick SUV family not only takes the stage, but also brings the fun and high-spirited GS pet modified car, which is particularly attractive The eyes of the "shit shovelers". These new cars on the market and best-selling products, together with the Buick ELECTRA-X pure electric concept SUV, more fully demonstrate the Buick brand's continuously improving product strength.
In addition to the rich model lineup, the styling design and interactive experience of the Buick booth have also been completely upgraded. Inspired by the pure design concept of PURE Design, the Buick booth takes the pure electric main stage as the center, presenting an outward-extending rhythmic shape, interpreting the exhibition theme of "New Buick Reborn"; the flowing metal texture and the flexible and rigid folding The surface creates a stronger visual impact and full of technological sense. In addition, the Buick booth also features exclusive experience areas such as the ELECTRA smart space, the VCS multi-dimensional interactive stage, the Buick Century multi-scene luxury space display, and the Space Capsule time shuttle. Among them, ELECTRA Smart Electric Space showcases many of the Buick brand's leading technologies in the smart electric era through Ultium platform digital devices and SUPER CRUISE super-assisted driving interactive shows. While the audience can immerse themselves in Buick's technology and art, they can also check in and interact on-site to receive rich gifts.
ELECTRA smart space vividly presents the technical advantages of Ultium platform
Buick Century's multi-scenario luxury space simulates multiple car usage scenarios
Cadillac debuted at the auto show with 11 show cars
The Cadillac brand made an all-star appearance at this Shanghai Auto Show with 11 show cars. Together with the immersive technology interaction at the booth, it fully demonstrated the brand's new American luxury and pioneering design. 
At this auto show, the Cadillac booth was led by the pure electric LYRIQ four-wheel drive high-performance version and the rear-wheel drive long-range version. As the first domestic luxury model of the Autoneng electric vehicle platform, Ruige has excellent performance such as an ultra-long cruising range of 653 kilometers and supports fast charging throughout the life cycle. At the same time, Ruige creatively perfectly integrates innovative technology with pioneering luxury. All series have been upgraded with a new generation of SUPER CRUISE super assisted driving system. With the first DMS driver monitoring system and unique vibrating seats and steering wheel light strips, the integration Functions such as HoLCA intelligent lane centering assist provide users with a secure and relaxing luxury pure electric experience.
Cadillac pure electric LYRIQ four-wheel drive high-performance version & rear-wheel drive long-range version make the lead debut
Cadillac SUPER CRUISE Intelligent Experience Cabin
In addition to the charm of pure electric models, the Cadillac fuel vehicle camp also demonstrates the strength of its hard-core products. The "New American luxury rear-wheel-drive sedan family" consisting of CT4, CT5, and CT6 gathered at the booth. Among them, the star model New American-style sedan CT5 has been upgraded. New car colors of Alaska White, Manhattan Gray, and Danube Blue have been added to optimize Upgraded multiple configurations to bring users a new experience with comprehensive improvements from quality to style. At the same time, Cadillac XT4, XT5 and XT6 also appeared together, jointly demonstrating the strong comprehensive strength of the "new American luxury SUV product matrix".
Cadillac's new American-style sedan CT5 has been upgraded
Cadillac XT6 Black Diamond Edition California Red Cloud Direct Sales
Not only that, Cadillac’s service brand “Cadillac LIKE U” will also usher in service upgrades and launch a new “Exclusive Scooter” service. During the warranty period, when car owners need to keep their car in the store for maintenance, they can reserve a free mobility scooter. Cadillac will provide models including the flagship model CT6, making travel worry-free and worry-free. The upgraded “Kaidi LIKE U" service will include "door-to-door pick-up and delivery", "driving and charging", "exclusive mobility scooter", "many-to-one service", "delayed waiting for you", "check car status as you wish", "on-demand" "Car handover ceremony", "All-time rescue", "All-weather protection", " "Worry-free charging", "Real-time workshop viewing", "Full vehicle warranty", "Original parts", "Free oil change", "Points exchanged for luxury gifts" 15 humanized service benefits, committed to providing every Create an exclusive respectful and intelligent service experience for every customer.
Chevrolet debuted with 9 show cars
At this Shanghai Auto Show, Chevrolet made a shocking debut with 9 main models. Among them, Chevrolet's first pure electric concept car FNR-XE, based on the Alto platform, joined forces with the newly upgraded Chevrolet SUV family, Malibu XL and Modify your car to make it more technological andAn immersive multi-dimensional interactive experience, a new interpretation of Chevrolet's extraordinary and new life.
Chevrolet's first Alto pure electric concept car FNR-XE is the undisputed C star of this booth. Adhering to the vitality aesthetic design concept, FNR-XE's appearance shows a futuristic attitude with its capable and powerful profile lines and metallic arc blue body. The front of the car adopts an integrated black technology front face, and the through-type headlights and the digital butterfly wing grille complement each other; the wing-moving dual-element taillights at the rear of the car are combined with an active liftable rear wing and an aerodynamic spoiler to create an avant-garde technology aesthetic atmosphere. In the interior, FNR-XE’s family-oriented smart cockpit is made of sustainable and environmentally friendly materials. The unique adaptive seats, suspended quiet center console, interactive smart large screen and rear entertainment base combine Chaoku Technology , comfortable life and game interaction are integrated into one, interpreting the brand’s infinite imagination of future intelligent electrified life.
On the left side of the main booth is a wild camping area inspired by Yellowstone Park. The American large 7-seat SUV Chevrolet Trailblazer, the 9AT mid-level SUV Explorer, the compact SUV Star Milo and the "number one steel gun" Creation Cool RS gathered here to demonstrate the powerful and reliable hard-core capabilities of the newly upgraded Chevrolet SUV family, as well as the vitality and exploration spirit that the brand has inherited for a century. Among them, the newly launched Star Milo Redline Yaobao Viper Edition is designed with a sporty Redline red and black contrasting color scheme, which brings out a more powerful and trendy vehicle shape. Its front face is embellished with a dazzling red grille trim, and the dazzling red logo is inlaid on the obsidian black exterior mirrors and 18-inch obsidian five-spoke wheels; the barrel-type air outlets in the car are decorated with dazzling red lines, and the steering wheel and door panels are made of suede. Wrapped in leather and suede, the ergonomic seats are made of red and white cloud perforated leather to ensure riding comfort. As Chevrolet's official custom-painted version of the model provided to users, the Star Malo Redline Black Hornet Edition shows the unique charm of the "Little Hornet" with its cool body and classic red and black elements. It will be the same as the Star Malo RS model. Provide consumers with more fashionable and diverse personalized car choices.
Chevrolet also set up 5 interactive areas and as many as 12 interactive experiences at the scene, bringing a more impactful and immersive brand cultural experience to the audience. In the FNR-XE exclusive interactive area, you can "travel through time and space" by scanning the on-site QR code and experience the future intelligent travel experience brought by FNR-XE; in the SUV camping area, you can "explore" various places through the AR telescope immersively. A variety of wild animals; the five-sense experience space has three major themes: "Sports Spirit", "Jungle Secret" and "Tactile Corridor", vividly showing the Chevrolet brand's pursuit of dreams and the upward exploration and passionate spirit; the Chevrolet history interactive wall Let the audience travel through time and relive the glorious mark left by the brand in the development history of the world's automobile industry over the past 112 years. At the same time, naked-eye 3D, Avenue of Stars, Agent Secret Room, Chevy X blind box wall, etc. also bring interesting multi-dimensional interactive experiences, fully presenting the brand image of Chevrolet’s perfect integration of classic heritage and trendy innovation.
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